How do I manage my Meta, Google, Pinterest and X ad campaigns?

What you need

• Your ad accounts. Meta Ads, Google Ads, Pinterest Ads or X Ads, any of them. They connect in your Profile, tab Connectors, one card each, by the account's leader.
• No Shopify store. The Ads tool works with the ad accounts alone.
• The Pro plan or above to pause, resume, re-budget or add visuals. Launching a new campaign comes with the Business plan.

Step by step

1. 1.Open your Profile, tab Connectors, and connect each ad account you use.
2. 2.Open Ads. The All tab opens with one row per network and a Total · all platforms row.
3. 3.Press the date button at the top and choose the window, such as Last 7 days, then Apply.
4. 4.Click a network's name, or its tab (Meta, Google, Pinterest or X), to see its campaigns.
5. 5.To pause or resume a campaign, click its Status and choose Active or Paused.
6. 6.To change a daily budget, click the pencil in Budget / day, type the new amount and press Save.
7. 7.On Meta, Pinterest and X, press Visuals on a campaign to see its ads and add new ones.

What the All tab shows

One row per network, Meta Ads, Google Ads, Pinterest Ads and X Ads, and their total, over the same dates: Spend, ROAS, Revenue, Purchases, Clicks, CTR, Impressions and Active campaigns. Click a column to sort by it. A network not yet connected keeps its row with a Connect button. TikTok Ads has its place, marked Coming soon.

Reading every network with the same ruler matters because each one counts the sales it touched. One order seen on Pinterest and clicked on Google is a purchase for both, so the sum of the networks is usually larger than the orders your store recorded.

Choose the dates and the comparison

The date button offers 24 hours, Last 7 days, Last 14 days, Last 30 days, Last 90 days, Last 12 months, or Custom with a start and an end date. Under Compare to, choose Previous period, Previous year, Custom or No comparison. Every figure then shows its change against that period. Without a plan, the last 30 days are open; any plan opens the whole history and the comparison with the year before.

What you can do on a campaign

In a network's tab, each campaign row carries its own controls:

• Pause or resume: click the Status and pick Active or Paused. The change is written to the network.
• Change the daily budget: the pencil in Budget / day, then Save.
• Add visuals (Meta, Pinterest and X): Visuals opens the campaign's ads with their spend, ROAS and revenue. Turn one ad off or on, or press Add visuals and Select from Studio new pictures or videos: each becomes a new ad in the same ad set, with the same audience and budget, ten at most at a time.
• Launch a new campaign: New campaign, at the top, prepares a Meta, Google, Pinterest or X campaign from your creations, with the audience, the budget and the words. It comes with the Business plan.

The visuals the campaigns need are made in the Studio, from your product photos: see the ad creatives and the ad videos.

Good to know

• A new ad goes through review. On Meta, a campaign or an ad created from the Ads tool passes Meta's own review before it runs, as one made in Meta's own manager does.
• Several currencies. When your accounts bill in different currencies, the totals are kept per currency rather than mixed.
• Ads next to sales. With a Shopify store connected, Shopify Manager reads the same ad spend against your orders, and its Profit & loss subtracts it from your sales.
• Your AI fashion agent reads the same figures as you, and can pause, resume or re-budget your Meta, Pinterest and X campaigns when you ask it in the chat. It asks for your yes before changing a budget.
• Your team. The leader chooses which tools each member sees, from Profile › Team.