How do I make a fashion moodboard?

What you need

• Your references. Creations from your studio, or your own photos uploaded to it: a fabric shot on your phone, a sketch, a past campaign. They all appear in the board's library.
• A brief in one line. A season, a customer, a feeling. Everything you place on the board should serve it.
• A computer. Composing needs a wide screen; on a phone, a board opens to read.

Step by step

1. 1.Open Canvas and press Create a canvas. A new board opens in 16:9.
2. 2.Click the format button beside the board's name and choose Free for a moodboard of any shape, or a fixed ratio.
3. 3.Press Place an image or a video, pick your creations or uploads, and place them on the board.
4. 4.Move, resize and layer them freely. Select one to Bring to front, Send to back or Remove it.
5. 5.Press Add text to write the story, the colour names and the fabrics, then pick the Font and the Color of each text.
6. 6.When the board lacks one picture, press Create an image or a video, describe it, and press Generate.
7. 7.Press Preview, then Export as PDF, PNG or JPG to download the board.

The formats

The format button lists seven shapes: Free, 16:9, 1:1, 4:5, 9:16, 3:4 and 4:3. Free suits a moodboard or a collection wall of any shape, 16:9 a presentation, 3:4 and 4:3 a printed page. 9:16, 1:1 and 4:5 match stories, reels and feed posts, which makes Canvas the place to compose a post too. You can change the format at any time.

Create the missing picture on the board

Create an image or a video opens a small form. Choose Image or Video, write the prompt, pick a ratio, and add a Reference if you want the result to follow a picture of yours. Choose Standard, Pro or Ultra; the price shows on the Generate button. The result lands in the middle of the board and in your studio.

Pro needs a plan, and Ultra the Pro plan.

Export it

Press Preview to see the board as it will print. The bar at the top offers:

• Export as PDF: a one page PDF at the board's own size, ready for your team, a factory or a client.
• PNG and JPG: the same board as a picture, at twice its pixels.
• MP4: shown when a video sits on the board. Such a board downloads as a film, and Export as PDF is greyed out, since a PDF cannot play a video.
• Add to the studio: the board becomes a picture among your creations, ready to animate, enhance or post from the Social Media agenda.

What makes a good fashion moodboard

• Collect more than you need, then cut hard. Twelve strong images read better than forty good ones.
• Pull out the palette: four to six colours from the strongest images, written on the board so the team names the same colours.
• Show the fabric: a close up of the knit, the linen or the satin says how the garment will feel.
• Add one or two styled looks so the reader sees how the pieces are worn.

Good to know

• Free to compose. Creating boards, placing pictures, videos and text, and every export cost no credits. Only the pictures and clips you create on the board do.
• As many boards as you like. Open Your canvases to switch between them; the menu on a board's name renames, duplicates, deletes it or files it in a project.
• Your team. Everything filed in a project, canvases included, is shared with the project's members. See how to invite your team.
• Your AI fashion agent can create a board, place your creations on it, change its format and export it as a PDF when you ask it in the chat.
• Next step: turn the direction into pieces with a tech pack, or the looks into a book with the Lookbook.