How do I write SEO blog articles for my Shopify store?

Updated on November 9, 2026

Open Shopify Manager › Traffic and press New article. Choose Create and Article, write a brief, add pictures with Select from Studio, and press Draft with AI: 1 credit with Standard AI, 2 with Pro AI. Read and edit the draft, with its SEO title and meta description already written, then press Publish or Save as draft. It needs a connected Shopify store and the Pro plan or above.

What you need

Your Shopify store, connected. See how to connect your Shopify store.
The permission to write on your store. The first time, the window asks you to press Enable on Shopify and accept, once. You can revoke it any time.
The Pro plan or above, and a credit or two per draft.
A subject. The SEO view of the same tab shows what people type on Google to find your store: a good source of subjects.

Step by step

1.Open Shopify Manager and press the Traffic tab.
2.Press SEO to read the queries and pages Google sends visitors to, and note the question an article should answer.
3.Press New article. Under Create or modify, keep Create, and under Article or page, keep Article.
4.In Brief, write what the article is about, who it is for and the angle, for example how to style our linen shirts for a summer wedding.
5.Press Select from Studio and choose up to six pictures from your studio. Each one is placed in the text where it fits, with its alt text.
6.Choose Standard AI or Pro AI and press Draft with AI.
7.Read the Title and the body, and change what you like. Check the Excerpt, the SEO title and the Meta description, and star the picture that should be the featured image.
8.Press Publish to show it on your store now, or Save as draft to publish it later from Shopify.

A grey bearded man in a lilac knit on a rooftop, a studio picture placed in a blog article

Find what to write about

The Traffic tab has three views: All for Google Analytics, SEO for Search Console, and Google Shopping for your free listings. SEO shows the clicks, impressions and average position of your store in Google on the dates you chose, the Queries people typed and the Pages they landed on. A query with many impressions and few clicks is a question your site does not answer well yet: that is the next article. Connect Search Console in your Profile, tab Connectors, with the Google account that owns your store's property.

A woman with short hair in a pink boucle coat, a creation shown on a store page

What the AI writes with every article

Field	Who writes it
Title and body	The AI, from your brief, in your store's language
Pictures in the text, with alt text	Placed by the AI, chosen by you
Excerpt, shown on the blog page	The AI
SEO title, the title in Google's results	The AI
Meta description, the line under it	The AI
Featured image	You, with the star

When your store has several blogs, a Blog menu lets you choose where the article goes. A store with no blog yet gets one named News.

Improve an article you already have

1.Press New article, then Modify.
2.Under Page or article to modify, pick it from the list of your store's pages and articles.
3.In What to change, write the instruction, for example shorten the introduction, add a paragraph about returns, make the tone warmer.
4.Press Rewrite with AI. What you did not ask to change is kept.
5.Read it, then press Save changes to Shopify. A live article stays live, a draft stays a draft.

Store pages work the same way: choose Page instead of Article, for a sizing guide or a page about your materials.

Good to know

Nothing goes live without you. Only Publish shows the piece on your store; Save as draft keeps it hidden in Shopify. See online opens the published page, Open in Shopify the editor.
Nothing is charged when the draft does not come back. Try again a moment later.
One question per article. A focused piece answers a search better than a long page that covers everything.
Your AI fashion agent can draft, rewrite and save an article or a page on your store when you ask it in the chat.

Still stuck? Contact support