How do I run an AI photoshoot for my collection?
Updated on November 9, 2026
- 1.Gather one clear photo per product: a flat lay, a hanger shot, a packshot or a phone picture on a plain wall.
- 2.Open the AI model studio, press Workflows and choose Product to Model.
- 3.Cast your model on your best seller, then keep the image whose face suits the brand.
- 4.In the Visual style section, choose a saved style so every image shares the same light and mood.
- 5.For each next product, put your model's image in the Model slot, keep the same Framing and Scene, and press Generate.
- 6.Add the other shots each product needs, then upscale the ones you keep.
- 7.Open each image you keep, press Publish, choose Shopify and the product.
Plan the shot list first
A photoshoot for a store exists to produce a known list of images per product. Write yours before you start, so every product gets the same set. Each line is a workflow of the Studio:
| Shot | Workflow | Credits (Standard / Pro / Ultra) |
|---|---|---|
| Main image on the model | Product to Model, Full body | 1 / 3 / 7 |
| Worn by a real person you photographed | Virtual Try-On | 1 / 3 / 7 |
| Back view or another camera angle | Product to Model with the back photo, Angle | 1 / 3 / 7 |
| Same model, another pose or place | Reimagine your Model | 1 / 3 / 7 |
| Same image, another background | Change Background | 1 / 3 |
| Ghost mannequin, hollow as if worn | Image to Ghost Mannequin | 1 / 3 / 7 |
| Flat lay, seen from above | Image to Flat Lay | 1 / 3 / 7 |
| Close-up of the fabric or a clasp, worn | Product to Model, Product detail worn on the body | 1 / 3 / 7 |
| Sharper, bigger file | Enhance Photo to HD (2K/4K) | 1 / 3 |
Videos, such as Model Walk, are priced per second: see How many credits does each workflow cost?
Cast the model once
Your model is the thread of the shoot. Generate a few takes on one product, keep the one you like, and reuse that same image file on every product. Words alone give a new person on each run; the image keeps the face. The casting is explained in How do I create an AI fashion model for my store?. If you work with a real model, upload their photo in the Model slot instead, or use Virtual Try-On.
Fix the look of the series
Decide the Framing, the Angle, the Scene and one line of pose, and repeat them on every product. Then turn on a Visual style: it applies a saved look, its light, colours and mood, so images made on different days read as one shoot. Visual style needs a plan. The method is in How do I keep the same model across a whole collection?
Run the collection
Product by product, upload the piece in Products, check the colour and the print against the real garment, and press Generate again for a new take when something is off. From the Pro plan, bulk generation runs the whole batch at once; choose Virtual Try-On there and add your model's image once to keep the same face on every product.
Finish and publish
Upscale the images you keep with Enhance Photo to HD: 2K for 1 credit, 4K for 3 credits from the Pro plan. Connect your store once in Connectors, then publish each image to its product, as described in How do I connect my Shopify store and publish images?
What it costs
A product shot the way the list above describes, with a main image, a back view, a ghost mannequin and one detail, all on Standard, is 4 credits. The Starter plan is $15 a month with 200 credits; Pro is $35 with 500, enough for 200 products with two images each on Standard. See Which plan do I need for 4K, video and bulk generation?
Good to know
- Start with your best sellers. Twenty products are enough to see whether the new images change anything on your store.
- What still needs a camera: a garment you have never photographed, a fit photo shoppers use to choose a size, very small printed text or labels, and a campaign with a real person.
- Your images are yours to use commercially on any plan.