The New Black AI

Frequently asked questions

Updated on November 4, 2026

General

What is The New Black AI?+

An AI platform for fashion brands: you create product photos, videos, designs and tech packs, then sell on your Shopify store and social accounts, in one account. Plans start at $15 a month. Read more

Who is it for?+

Fashion brands, Shopify stores and designers who need product photos on models, ghost mannequin shots, videos and tech packs for every new piece, without a photoshoot.

Where do the AI models come from?+

They are generated people, created by our image engine from the settings you choose: gender, age, body shape, origin and pose. You can also use a photo of your own model, or keep the same face across a collection. Read more

What technology powers the images and videos?+

Each workflow runs our image or video engine set up for one fashion job, with its own instructions, so it keeps your garment's shape, colour and print. You choose the quality with the Standard, Pro or Ultra tier.

Can I use it for jewelry, footwear and bags?+

Yes. There are workflows and guides for jewelry try-on, shoes try-on and bag design, and Product to Model works with any piece you can photograph.

Can I use the images commercially?+

Yes. Everything you create belongs to you, on every plan, with a full license to use it within the law. There is no usage fee. Read more

How do I contact support?+

Write to us from the Contact page. Name the workflow and the creation, so we can open exactly what you saw.

Product

Which image formats and sizes can I upload?+

JPG, PNG and WebP images up to 20 MB, MP4 videos up to 50 MB and MP3 audio up to 20 MB. Read more

Can I upload headless or cropped photos?+

Yes. A photo with the head cropped out works as a product photo, because the workflow reads the garment. Keep the whole garment in the frame.

Which photos and poses work best?+

A sharp, evenly lit, straight front view of the whole piece, laid flat, on a hanger, on a mannequin or worn. Read more

Can I add accessories?+

Yes. Product to Model and Virtual Try-On take up to three products, so a bag or a hat can be one of them, and you can describe the rest of the look in the styling field.

Can I customise the clothing or the model with my own words?+

Yes. Every workflow has fields for the model, the pose and the scene, and Free Prompt Image makes an image from your own brief.

How long does a generation take?+

In the last two weeks, half of all product photos on a model were ready in about 20 seconds on Standard and 40 seconds on Pro. A video from one photo takes about two and a half minutes.

Why is a photo or a request refused?+

A file that is not JPG, PNG or WebP, or is over 20 MB, is refused at upload. Some requests are stopped by our safety filter; try again, and use a reference with less skin visible if it repeats. Read more

What if a result has issues?+

Generate again, try the Pro tier, or fix one part with Edit an Area. Read more

Do failed generations cost credits?+

No. A generation that fails or is blocked returns its credits to your balance automatically.

Can I keep the same model across a collection?+

Yes, with a trained model or your own model photo reused in every generation. Read more

Does it work with Shopify?+

Yes. Connect your store once, then publish images and videos straight to your product pages. Read more

Is there an API?+

Yes. The Studio's workflows are available through our API, billed in the same credits. See the API documentation.

Can I generate a whole catalogue at once?+

Yes, with bulk generation from the Pro plan, in batches of 30, 50 or 100. Read more

Pricing & billing

What are credits and how many do I need?+

Credits pay for generations: a product photo on a model costs 1 credit on Standard, 3 on Pro and 7 on Ultra. Starter gives 200 credits a month, enough for 200 Standard images. Full price list

How do I check my credits?+

Open the account menu from your profile picture at the top right, or Profile then Billing. The price of each generation shows on the Generate button before you spend anything.

What happens to unused credits?+

They stay in your balance. Each month your plan adds its credits as long as your balance is under your plan's bank: Starter 700, Pro 2,000, Business 4,000 and Enterprise 12,000.

What if I run out of credits?+

Buy a credit pack (100 credits for $10, 500 for $45, or 1,000 for $79 from the Pro plan up), or add another plan: plans add up.

Can I change or pause my plan?+

Yes. From Profile then Billing you can pause for one, two or three months, add a plan or cancel.

Is there a free way to start?+

Yes. Every new account gets free credits to start, and the Standard tier works without a plan.

Do you offer discounts?+

A yearly plan costs ten months instead of twelve. We do not use discount codes.

Do I need to pay usage rights for the images?+

No. The images are yours, with no usage fee. Read more

Still stuck? Contact support